Nowadays, many conversations are flowing on Google algorithm and Chatgpt functionality.
First, it is not appropriate to compare Google and ChatGPT, as they are two significantly different types of tools.
Google is a search engine (the ice part of the berg), X, ChatGPT is a chatbot that uses a large language model trained by OpenAI.
Google helps find information on the internet, X, ChatGPT is a machine-learning model. It means it can produce human-like text as per your feed.
They both have their unique purposes and can be helpful in different situations. It’s up to you to decide which one is better for your needs.
Many marketers say ChatGPT can take over Google’s approach! No, not possible at all!
Although ChatGPT is a new chapter for me, Google’s approach greatly differs!
- Google Search Engine authenticates all information – the algorithm is designed in such a manner!
- Although there are 7-8 organic search results with 3-4 paid ads on search pages, note that the google bot will function keeping various parameters in view. Like – it will go to the established domain. It will never offer you any “non-secured” site. It results in many new players needing help to get placed on top organically! If you are on the other side of the table, google bots are designed to capture information from trustworthy sites.
So, go and try your hands on ChatGPT; explore that chatbot but try to avoid comparing it to Google search. In a way, it is in the blood vessels of each marketer!
We are coming up soon on the salaries of a digital marketer podcast! So please share your inputs to highlight your questions with the best possible answers!