Goals without an understanding can kill a brand image!
In today’s arena, we are gradually sailing ahead of the pre-pandemic digital age where the internet captured the mindset of people. Then, various sticks and other indigenous devices took the target audience on a virtual platform all together! In the new normal or post covid era, the digital transformation has brought along an AI/ML-driven digital marketing algorithm.
As a result, all marketing and purchasing have become a one-stop-shop! It has become more challenging now, as all sizes and scales of companies are trying all sizes and scales of marketing mediums irrespective of audience receptibility.