Wakefit : Omnichannel strategy drives success

  • December 13, 2023
  • By - BrewTech
About

After researching this year, I will bring you some prominent brands reaching their marketing milestone with mere perseverance and consistency.

I extend my heartfelt thanks to various online marketing sources that helped me gather, contemplate, and evaluate the best possible work I could redesign. 

Wakefit, a prominent sleep solutions brand, embarked on an ambitious digital marketing campaign to expand its reach and bolster sales. Let us dive Wakefit’s integrated approach using multiple digital channels and evaluate their strategy’s outcomes.

Objectives
  • Enhance Brand Awareness: Elevate Wakefit's brand profile in a crowded market.
  • Drive Sales: Boost both online and offline sales through digital initiatives.
  • Engage Diverse Audiences: Connect with a broad demographic across various digital platforms.
  • Achieve Higher Return on Ad Spend (ROAS): Maximize returns from advertising investments.
Target Audience
The primary target audience included urban, tech-savvy consumers aged 25-45 who prioritize quality sleep and wellness. Secondary audiences encompassed older demographics looking for sleep solutions and health benefits.
Marketing Challenges
  • Intense Competition: The sleep solutions market is saturated with numerous brands vying for consumer attention.
  • Consumer Skepticism: Overcoming skepticism about buying sleep products online.
  • Channel Diversification: Effectively engaging a varied audience across multiple digital platforms.
Strategy and Execution
  • Social Media Advertising: Tailored ads on platforms like Facebook and Instagram, targeting specific demographics with interactive and informative content.
  • Influencer Marketing: Collaborations with lifestyle and wellness influencers to create relatable content and product endorsements.
  • SEO Optimization: Focused on high-impact keywords to improve organic search visibility and drive traffic to their website.
  • Affiliate Marketing: Partnering with prominent websites and bloggers to reach wider audiences through affiliate links and promotions.
Results
  • Brand Awareness: There was a 35% increase in brand recognition among the target demographics.
  • Web Traffic: A 50% rise in organic traffic to Wakefit's website, significantly improving search engine rankings for key terms.
  • Sales Growth: Online sales surged by 40%, while offline store visits increased by 25%.
  • ROAS: Wakefit achieved a 120% return on ad spend, significantly higher than the industry average.
  • Engagement Rates: Social media engagement rates climbed by 30%, with influencer campaigns contributing to a substantial portion of this growth.
Conclusion

Wakefit’s omnichannel approach in digital marketing proved highly successful. By leveraging a combination of social media, SEO, influencer partnerships, and affiliate marketing, they managed to overcome the challenges posed by a competitive market. The campaign heightened brand awareness and led to a substantial increase in online and offline sales, achieving an impressive ROAS. This case study exemplifies the efficacy of a well-rounded, integrated digital marketing strategy in the contemporary business landscape.

Send your inquiry to us now

Source Credit: LinkedIn groups, Digital marketing service providers, Social Samosa, Google Search, Business Insider, YouTube

Solutions
Lorem ipsum dolor sit amet consectetur adipiscing elit sagittis tristique id massa habitant, purus malesuada quis posuere himenaeos sem convallis nibh in congue praesent pretium, aenean magna habitasse etiam diam viverra placerat volutpat justo ultricies mollis.
Lorem ipsum dolor sit amet consectetur adipiscing elit sagittis tristique id massa habitant, purus malesuada quis posuere himenaeos sem convallis nibh in congue praesent pretium, aenean magna habitasse etiam diam viverra placerat volutpat justo ultricies mollis.
  • Litora purus non morbi sodales odio auctor feugiat Fringilla rhoncus
  • venenatis magna placerat dis auctor porttitor. Dui Fringillaer eros
  • Condimentum laoreet sollicitudin nec cum odio incepFringillapit
  • Litora purus non morbi sodales odio auctor feugiat Fringilla
Share
we are here to help you hit your strategic goals.
Facebook Linkedin-in Instagram Youtube

Quick Links

Industries

Contact info

Copyright © 2022-23 BrewTech Marketing

Fill out the form to get started