Why is a website audit important?

According to siteefy, there are close to 1.14 billion websites worldwide! of which 197 million are active! So, according to the stats, it is not surprising that nearly three new websites are created each second!

We are sailing through a swarm of bees race, keeping the industry vertical as the drift Queen/leader!

From the billions of websites to narrowing down specific company ranking factors, it takes immense effort to generate quality work!

As I keep saying, Digital marketing is the ocean of learning that has yet to find its limit! 

The idea is to make you understand about few key parameters:

  1. It would help if you always kept your competitors on the radar
  2. Define your objective as to what you expect from your website.
  3. Expand your digital investigation before setting up a website!
  4. Keywords enhancement*
  5. Creating link-juice, and many more!

*keyword enhancement – in this fast-growing post-pandemic era, any keyword’s life expectancy has reduced to 6 – 8 months by default! It’s not your problem! It is the need of the hour and business!

If we do a website audit and update the suggested corrections, it can positively impact your brand-new website! Understand that all your hard work, efforts, competitive analysis, keyword research, on/off pages can go for a toss if we fail! Creating a responsive, dynamic, and the interactive website takes months!

As a digital marketer, our objective is to keep your website up-to-date with our day-to-day defined Digital marketing activities; Any reluctance can create traumatic ripples to the site that can even cost a loss of promising leads!

Further, as per my experience, any enhanced website can gather close to 1000-5000 visitors with a lesser bounce rate! It is important to note!

For every 100 leads, there are chances of getting at least 4-5 inquiries. So you can now calculate how important it is to get heavy traffic to your website out of your millions of competitors!

Our work doesn’t end here! We keep optimizing links and keywords across areas to determine the effectiveness of website presence across channels and networks!

A timely website audit is essential! Why?

  • Your Search Rank depends upon this
  • your website’s overall health condition is well-monitored and maintained
  • Areas of improvement are suggested
  • User engagement increase with the increased traffic!

Although creating a website is a one-time work for a defined period, maintaining the website is even more important! Trust me; your attention is required! Purposeful ignorance can lower your site’s market visibility and positioning!

Investing monthly in effective maintenance is less than the revenue you will generate with lead conversion! 

Digital marketing is not “just another profession” It is a serious business! If handled carefully, it can raise you high; if ignored, it can pull you down with zero visibility!

Handle it with responsibility! Digital Marketing is a science that should be understood with various permutations and combinations to come to a defined formula! 




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